Bloomington Health Foundation

Fields & Co. serves as a the marketing extension of Bloomington Health Foundation, a nonprofit dedicated to empowering the greater Bloomington community to remove the barriers that prevent people from accessing the health care that they need.

In 2023, we worked with BHF’s leadership team and board of directors to develop a new tagline and clear key messaging for the organization, and in 2024, we’re helping them launch a multi-year, $5M mental health initiative and increase awareness of BHF’s impact in the Bloomington community through a strategic marketing plan. We’ve partnered with local designer Studio Loupe for production support on advertising, event, and fundraising enablement materials.


Studio Loupe - Design
Anna Powell Denton - Headshots & Event Photography