Hoosiers Connect

As the leadership of Hoosiers For Good met with local businesses, they identified the need for a commercial NIL collective that could elevate Indiana brands and bring fans closer to their favorite Indiana University players. Hoosiers Connect was formed in the summer of 2022, and Fields & Co. led a team of freelancers to develop and launch the brand.

For its first six months, Fields & Co. developed and executed all communication and marketing strategies to raise awareness for the organization, and attract club members and corporate sponsors, resulting in more than $2.3M raised in a joint campaign with Hoosiers For Good.


Crafted by Aubrey - Website
Outside Studio - Brand and Design