Hoosiers For Good

Fields & Co. was brought in by founders Fred Glass, former Athletic Director of Indiana University, and Pete Yonkman, CEO of Cook Group, to develop the core messaging platform and brand for Hoosiers For Good, position the charitable collective as a national model for NIL, and to launch the organization on a national stage.

Throughout its first year, Fields & Co. led all marketing and communications efforts, including campaign strategy and execution, public relations, website development and launch, social media planning and strategy, event planning, in-game and digital advertising, and more.