Kelley School of Business

Fields & Co. partnered with the Kelley School of Business to elevate its thought leadership and support key marketing goals through strategic content development. Our team worked with the Kelley Institute for Business Analytics to cover flagship events and translate expert insights into compelling byline articles for OnAnalytics, a high-impact publication that brought industry-leading data conversations to life for alumni, students, and partners.

Beyond event coverage, we collaborated closely with the Kelley Direct Online MBA program to produce long-form, SEO-optimized blog content that drove organic discovery and supported recruitment efforts. By blending journalistic rigor with audience-first SEO strategy, Fields & Co. helped Kelley connect its academic excellence with real business audiences, strengthening both visibility and engagement.