Fields & Co

Pillar Arts

The Arts Alliance of Greater Bloomington had long been a hub for connection and support across Bloomington’s creative community. In 2025, Fields & Co. and Outside Studio helped the organization reimagine its identity as Pillar Arts—a name and brand that reflects its role as a source of strength and support for artists, organizations, and audiences alike.

The new identity positions Pillar Arts as an inclusive, visible, and dynamic home for local creativity—bringing people together around shared cultural experiences, opportunities, and artistic expression.

Industry

Services

Collaborators

Outside Studio - Brand and Design
Crafted by Aubrey - Website

“When AAGB (The Arts Alliance of Greater Bloomington) approached Fields & Co. for help with our brand and image, Victoria’s team correctly assessed our problem with an organization name only known for it’s acronym, and perceived as catering to a limited range of art forms for a small portion of our arts community. We had a communication problem.

With Fields & Co’s research, guidance, and insights we were able to successfully rebrand and redefine the organization without losing the heart and soul of what made our non-profit great.

Pillar Arts is now seen as a non-profit with energy, reach, and significance. The rebrand was an enormous success at a critical juncture for the organization and the new brand protects our ethos while providing a more contemporary and universal embrace of our arts community. Pillar Arts would not be as successful as it is right now without the incredible work of this dedicated and caring agency.”

Charles Pearce, Executive Director of Pillar Arts